Mass St Collectives's “Rock Chalk Rally” campaign seeks to increase the collective’s membership club to 1,000 members to grow NIL support for KU student-athletes by offering fans the opportunity to directly support our athletic programs’ success.

We need every Jayhawk fan who is able to become a member of the Mass St. Collective community, and in return you'll get exclusive access to events featuring KU student-athletes and coaches, merchandise, updates, and more.

Our goal is to reach 1,000 members.

Name, Image & Likeness (NIL) has changed college athletics. Strong NIL programs have become critical for attracting top talent, competing, and winning; this is expecially true for the Big 12 and every Power 4 school in college athletics. It is imperative that we support NIL programs if we want Kansas Athletics programs to continue to compete and win, and we give them the best chance by building the strongest NIL Collective possible.

NIL helps Jayhawk student-athletes use their platforms and talents to make positive contributions to our local communities while receiving compensation and growing their respective brands. Your membership dues can be designated to the sport of your choice and will send student-athletes of your chosen sport into the community to work for nonprofit and other community organizations and bring awareness to their causes to earn their NIL money.Your contributions will help our athletic programs stay competitive AND help our community at the same time.

While we always recommend seeking professional tax advice for your situation, membership club dues are not typically tax deductible due to the benefits received.