Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, is the NIL collective that serves student-athletes at the University of Kansas. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, building their brands while making a positive impact. The collective connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of the University of Kansas. Supporters can connect with teams through memberships, tax-deductible donations, and corporate sponsorships. NIL opportunities allow University of Kansas student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Mass St. Collective connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.