Mass St. Collective Launches “March To a Million” NIL Fundraiser for University of Kansas Student-Athletes 

Mass St. Collective Launches “March To a Million” NIL Fundraiser for University of Kansas Student-Athletes 

LAWRENCE, Kan. (March 20, 2024) – Mass St. Collective, the NIL collective that serves all student-athletes at the University of Kansas, announced today the launch of the “March to a Million” NIL fundraising campaign. The fundraiser aims to unite all Jayhawk fans toward a common $1M goal matching a $1M anonymous gift. 94% of the money raised through the March to a Million campaign will go directly to student-athletes while 6% will go to fuel the campaign and associated marketing assets to promote it. 

"This lead matching gift further strengthens our partnership with Mass St. and demonstrates an elevated commitment to NIL at KU,” said University of Kansas Athletic Director, Travis Goff. “With Keon at the helm, Blueprint Sports fueling their initiatives, and a profound commitment from our support base, we are confident that Kansas Athletics will enhance its standing as a leader in NIL opportunities for our student-athletes. We are grateful for the leadership support from our donors to set an ambitious goal. And we are confident Jayhawks will rise up to match the $1M goal. Every dollar makes a difference, and every Jayhawk has a chance to move the needle for our deserving student-athletes."

The total $2M goal provides funds that increase NIL opportunities for University of Kansas student-athletes across all sports and champion the success of current and future Jayhawk student-athletes through NIL. 

“March to a Million is a fun and creative way for our fanbase to get involved in NIL at KU,” said Keon Stowers, Executive Director of Mass St. Collective. “We must remain innovative in this space and allow all Jayhawks to not only have an impact on NIL at KU, but to also see the value in their commitment to our student-athletes and their coaches.”

The fundraiser kicks off today and will roll out in four phases, each one celebrating the rich history of KU athletics across various sports. Upon reaching each phase’s key fundraising milestone, Mass St. Collective will be giving away special prizes and experiences including tickets to post-season championship events, sideline passes to KU’s 2024 Spring Showcase, an Olympic baton signed by Jayhawk track legends, KU memorabilia signed by Jayhawk champions, and an all-inclusive trip to KU’s game vs the Colorado Buffaloes at Arrowhead Stadium next season.   

Anyone can donate and earn entries for the March to a Million prizes. Please visit to learn more about this exciting campaign and pledge your support.


For more information about ways to get involved with the collective, contact Mass St. Collective’s Executive Director, Keon Stowers, at




Founded in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was created to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their Name, Image, and Likeness. Mass St. Collective, named after the famous Massachusetts Street, that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come. For more information about Mass St. Collective, visit and follow them on Facebook, Instagram and X. 


ABOUT Blueprint Sports

Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS' national portfolio of collectives supports student-athletes across the country, including Penn State University, University of Arkansas, University of Kansas, University of Maryland, University of Washington, Boston College, NC State University, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and more. For more information, visit  or its pages on Facebook, Instagram and X.  

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