March to a Million” aims to unite all Jayhawk fans toward a common $1M goal matching a $1M anonymous gift. 94% of the money raised through the March to a Million campaign will go directly to student-athletes while 6% will go to fuel the campaign and associated marketing assets to promote it.  

The total $2M goal provides funds that increase NIL opportunities for University of Kansas student-athletes across all sports and champion the success of current and future Jayhawk student-athletes through NIL. 

The fundraiser will roll out in four phases, each one celebrating the rich history of KU athletics across various sports. Upon reaching each phase’s key fundraising milestone, Mass St. Collective will be giving away special prizes and experiences including tickets to post-season championship events, sideline passes to KU’s 2024 Spring Showcase, an Olympic baton signed by Jayhawk track legends, KU memorabilia signed by Jayhawk champions, and an all-inclusive trip to KU’s game vs the Colorado Buffaloes at Arrowhead Stadium next season.     

Anyone can donate and earn entries for the March to a Million prizes.

FAQ

What is the March to a Million? 

The “March to a Million” is an NIL fundraising campaign organized by Mass St. Collective, the NIL collective supporting all KU student-athletes. It aims to raise $1M to increase NIL opportunities for University of Kansas student-athletes across all sports, champion the success of current and future Jayhawk student-athletes through NIL and support elite talent at KU.

How does it work? 

The fundraiser will roll out in four phases, each one celebrating the rich history of KU athletics across various sports. Upon reaching each phase’s key fundraising milestone, Mass St. Collective will be giving away special prizes and experiences.


Jayhawk fans can pledge their support at https://givebutter.com/marchtoamillionmassst at any level. Every $10 donated earns one entry into March to a Million giveaways (no minimum purchase required to enter).

What is the fundraising goal? 

The goal is to reach $2 million in NIL funds raised for Jayhawk student-athletes. A generous anonymous donor has agreed to match all donations up to $1M, doubling every participant’s impact on the cause.

How can I donate? 

Head to https://givebutter.com/marchtoamillionmassst at any level, and you will automatically be entered into Mass St.’s giveaways. No minimum purchase required for entry. 

What are the giveaways? 

Mass St. Collective will be giving away special prizes and experiences including a trip to the 2025 NCAA tournament, an exclusive experience at KU’s 2024 Spring Showcase, an Olympic baton signed by Jayhawk track legends, KU memorabilia signed by Jayhawk legends, and an all-inclusive trip to KU’s game vs. Coach Prime’s Buffaloes at Arrowhead Stadium next season.

When will the giveaway drawings occur? 

The giveaway drawings will occur when each phase’s respective goal is reached.  

How does this support Jayhawk student-athletes? 

NIL helps Jayhawk student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. The resources they earn from these impactful opportunities help them stay competitive in their chosen sport and in the classroom and set them up for life after KU. 

Why is this important? 

In the era of NIL, it is imperative that we support NIL programs like Mass St. Collective to remain competitive at the highest levels of college athletes. Together, we can make a difference.