(LAWRENCE, KS) September 4, 2024 – Mass St. Collective, the NIL Collective for Jayhawk student-athletes and official partner of University of Kansas Athletics, announced today the kickoff of the “Rock Chalk Rally” campaign. This ambitious membership drive aims to rally 1,000 or more engaged members by 2025.
The “Rock Chalk Rally” campaign seeks to harness the passionate support of Jayhawk fans to build a sustainable and impactful NIL ecosystem in Lawrence. By joining the movement, fans, supporters and sponsors will gain exclusive access and unique opportunities to connect with Jayhawk student-athletes.
“The Rock Chalk Rally is more than just a membership drive,” said Keon Stowers, Executive Director of Mass St. NIL. “It’s a chance for every Jayhawk fan to play a vital role in shaping the future of KU Athletics By joining our collective, you’re not only supporting our athletes but also becoming part of a community dedicated to strengthening bonds through our shared passion for KU Athletics. Mass St. Collective’s exclusive benefits create new ways for fans to engage with our incredible student-athletes and make a significant impact to ensure that KU remains a leader in NIL across the nation.”
Mass St. NIL Collective members enjoy an array of exclusive benefits, such as invitations to team practices and scrimmages, early (and occasionally complimentary) access to Mass St. NIL events, opportunities to meet players, and engaging ‘chalk talk’ sessions with coaches. We're also excited to introduce new, exclusive perks on the horizon, including the chance to win unique memorabilia like a signed football from Coach Leipold, sideline passes for KU’s game against TCU, a private tour of the newly renovated Anderson Family Complex, and much more. Furthermore, all support for KU student-athletes through NIL now qualifies for giving credit from Kansas Athletics Development, enhancing the impact of your contributions.
“In this time of unprecedented change in collegiate athletics, we are thrilled to provide donors credit toward their lifetime giving and priority points when they support our student-athletes through NIL,” said Travis Goff, Director of Athletics at KU. “This change will help our long-time supporters leverage their generous support to reach lifetime giving thresholds and unlock meaningful stewardship experiences.”
As part of the Rock Chalk Rally, the first 50 members to sign up this week will receive an autographed Jalon Daniels photo as part of their membership package. Mass St. Collective will also introduce special discounts with local business partners and additional benefits for all members. Current and new members will enjoy a 10% discount on Mass St. Collective merchandise and memorabilia as a token of appreciation.
Fans and supporters are encouraged to join the Rock Chalk Rally and contribute to the growth of Jayhawk NIL opportunities by signing up at massstnil.com/rockchalkrally.
For more information on the Rock Chalk Rally membership campaign, member rewards and discounts, or other ways to engage with Mass St. NIL, please email us at info@massstnil.com or visit massstnil.com.
ABOUT MASS ST. COLLECTIVE AND BLUEPRINT SPORTS
Founded in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was created to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their Name, Image, and Likeness. Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come. For more information about Mass St. Collective, visit MassStNIL.com and follow them on Facebook, Instagram and X.
MEDIA CONTACTS
Keon Stowers, Executive Director of Mass St. NIL Collective