Mass St. Collective Announces Strategic Partnership with Blueprint Sports

Mass St. Collective Announces Strategic Partnership with Blueprint Sports

LAWRENCE, Kan. (November 1, 2023) – Mass St. Collective announced today that it has joined the Blueprint Sports (BPS) family of collectives in an effort to add more infrastructure and support to its ongoing Name, Image, and Likeness (NIL) support for Kansas student-athletes. Mass St., the collective supporting University of Kansas student-athletes, joins the industry leader in full-service NIL collectives to provide an elevated level of service for KU student-athletes, fans, and alumni.

“By partnering with an industry leader like Blueprint Sports, our level of service to our student-athletes, fans and supporters is going to increase exponentially,” said Mass St. CEO Matt Baty. “This is going to help us take our collective to the next level as we enter our next growth phase of building more NIL support for our Jayhawk student-athletes.”

Both Baty and current Mass St. President and COO Dan Beckler will continue to be involved with the collective. 

“Mass St. will continue to be the premiere collective for Jayhawk fans wishing to support our student-athletes through NIL endeavors,” said Beckler. “Partnering with Blueprint Sports allows us to create additional opportunities for our student-athletes and new ways for our fans to get involved. This new collaboration helps us become bigger, faster, and stronger in all areas of our NIL operations.”

As part of its next chapter, Mass St. will launch a new website and an enhanced membership program for fans in the coming weeks. Members will gain exclusive access to content, events, merchandise and more. Additionally, the collective will continue to offer tax-deductible donations through a partnership with the BPS Foundation, a national 501c3 organization, and corporate sponsorship options for businesses looking to partner with student-athletes to promote a product or service.

The collective will also enhance its operation through the hiring of full-time, local staff of dedicated professionals to run day-to-day operations, fundraising campaigns, corporate partnerships, athlete engagements and more, with additional support from Blueprint Sports’ national team of experts.


For more information about Mass St. Collective, visit and follow on Twitter, Instagram and Facebook.





Founded in July of 2021 after the NCAA passed its NIL policy, Mass St. Collective was created to assist KU student-athletes in building their brand and creating partnerships designed to produce permissible activities for them to monetize from their Name, Image, and Likeness. Mass St. Collective, named after the famous Massachusetts Street that runs through downtown Lawrence, helps student-athletes make positive contributions to our local communities while receiving compensation and growing their respective brands. A proud partner of Kansas Athletics, Mass St. works to create opportunities and build partnerships for its nearly 500 student-athletes to leave a lasting impact for generations to come.



Founded in Las Vegas in 2020 and backed by Andre Agassi, eight-time Grand Slam tennis champion, Blueprint Sports (BPS) powers the industry’s leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS’ national portfolio of collectives supports student-athletes across the country, including around Penn State University, Boston College, NC State University, Kansas State University, Villanova University, Gonzaga University, University of Arizona, University of Tennessee, University of Nevada Las Vegas, University of Nevada, Ohio University, University of Toledo, Montana State University and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission, among others. For more information, visit or its pages on Facebook, Twitter and Instagram.

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